Nomaki Etsu Design

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2025-2026
  1. Introduction
  2. The Capacity of Form
  3. Designed Form as Furniture
  4. The Relational Field of Form
  5. The Reconciliation of Form and Function
  6. Complex Form in Harmonization
  7. Restraint and Richness
       Complex Form in Harmonization: Continued

  8. Discerning Proportion
  9. Reflection on Contemporary Design

2023-2025
  1. What is Design?
  2. Problematic Design of Contemporary Era
  3. The Timeless Good Design
  4. Reflection on the Role of Design in our Historic Moment

-2023
  1. Design Philosophy and Style
  2. Design through Theorization and Materialization
  3. Exploration of Thinking and Theorizing about Design
  4. Theoretical Explorations of Aesthetics

What is Design?


Design is the exploration of understanding of needs through multiple cognitive structures, and the application of the acquired knowledge to generate a series of thoughts and execution processes in responds to those specific needs.

To elaborate further, cognitive structures are systems developed by human society that categorize how we perceive ourselves and the world around us. In object design, these structures include factors (parameters) such as material, color, shape, function, and environmental elements (context). In a broader context, design also involves parameters related to sociology, biology, engineering, psychology, anthropology, technology, religion, culture, and other aspects of human existence.

My understanding of design lies in learning, exploring, understanding, and reflecting on the parameters that define each specific need, and orchestrating the coexistence of compatible elements to present them in a coherent and meaningful way.

Design is the execution of ideas through a structured and intentional process. It incorporates the designer’s perspective—expressing the what, how, and why behind its form and function.

Design must serve a specific purpose, fulfilling a necessity that can take many forms. It may address functional needs, ensuring usability and efficiency, or psychological needs, creating emotional connections and experiences. This necessity can arise from the demands of a collective or an individual. Even capturing attention through visual appeal is a fundamental aspect of design’s purpose.

Design embodies our insights into objects and responses to demands. Due to its interdisciplinary nature, design serves as a microcosm reflecting the human world. It flourishes in times of prosperity and evolves amidst turmoil. World War II significantly stimulated various nations, enhancing the potential of design. Bent plywood, initially devised for wartime applications—from aircraft shells to the iconic Eames leg splints—later transitioned into peacetime furniture. Thus, a material born from conflict inadvertently fostered iconic design classics. This continuous historical interplay between demands and responses, along with distinctive insights into changing circumstances, exemplifies design’s repetitive nature. Designers, therefore, are individuals capable of perceiving demands and formulating corresponding insights.




设计是对事物在多个认知结构下的探索与理解,并调度得到的知识,而创造出应对某种需求的一系列思考以及执行过程。进一步去说, 认知结构则为人类社会所建立起来的一套人对于自我与周遭认知的一种认知的分类方式。在关于物体设计中有着如材料,颜色,形状,功能,环境要素(context) 等因素(parameter),而在更广义的(broader context)的设计中,还存在着对于社会学、生物学、工程学、 心理学、人类学、科技、宗教,文化等各种相关于人类存在的因素。学习,探索,理解,思索每个不同需求所属的限定因素,并调动其中互相合理共存的元素并将其呈现便是我对设计的理解。

-Original Excerpted Text in Chinese